Fashion's power couple is at it again. Hailey Bieber, the model and entrepreneur behind the skincare brand Rhode, is once more joining forces with her husband Justin Bieber - this time as the star of a moody, cheeky new campaign for his burgeoning fashion line SKYLRK.
In a series of sultry, black-and-white images shared on Justin's Instagram Stories, Hailey is seen posing seductively in pieces from the SKYLRK collection, including a sleek leather jacket that she helped design. "Working on creating my favorite jacket of all time," the 28-year-old captioned one of the mirror selfie shots, tagging the brand.
A Family Affair
What this really means is that SKYLRK is becoming a true Bieber family affair. As Hailey told GQ in a recent interview, she's been intimately involved in the creative process, collaborating with Justin on select pieces for the line.
"It's obviously really fun when you get to be able to do anything with the person that you love," she said, adding that she's "really inspired" by the aesthetic and design direction of SKYLRK. The bigger picture here is that this partnership signals a new era for the Biebers, who are increasingly intertwining their personal and professional lives.
A Streetwear Empire in the Making?
Of course, this isn't the first time the pair have joined forces in the fashion space. Back in 2018, Hailey lent her design expertise to Justin's previous streetwear brand Drew House, which he has since publicly distanced himself from.
Now, with SKYLRK, Justin appears to be building something more ambitious - a full-fledged streetwear empire with his wife as a key creative collaborator. As People reports, the brand's debut collection featured a range of elevated essentials like hoodies, beanies, and sunglasses.
Only time will tell if SKYLRK can capture the same cultural zeitgeist as Drew House. But with Hailey's star power and Justin's devoted fanbase, this dynamic duo seems poised to make waves in the world of celebrity-backed streetwear.