The latest wellness trends report from the Global Wellness Summit is shining a spotlight on some key opportunities for the nutraceutical industry - and the big story is women's health. What this really means is that savvy supplement brands need to start paying closer attention to the unique needs of women across all life stages, from menstruation and fertility to menopause and beyond.
Ovarian Health Takes Center Stage
According to the report, 2026 will see a major shift in the wellness industry's focus, with longevity efforts moving "beyond managing menopause symptoms to addressing ovarian aging itself, with interventions tailored to women at every life stage." As SupplySide Supplement Journal reports, this could open the door for supplements featuring ingredients like shatavari, inositol, and psychobiotics that support ovarian and hormonal health.
The Rise of "Neurowellness"
Another key trend identified in the report is the growing emphasis on "neurowellness" - optimizing brain and nervous system health through supplements and lifestyle interventions. As Nutrition Insight notes, this could drive demand for nootropics, adaptogens, and other ingredients that support cognitive function and stress resilience. The bigger picture here is that women are increasingly seeking holistic solutions that address the mind-body connection.
Beauty From Within
The report also highlighted the continued rise of "beauty-from-within" supplements, with collagen, probiotics, and other skin-nourishing ingredients expected to remain popular. According to DataM Intelligence, the women's health and beauty supplements market is projected to reach $112.8 billion by 2033, driven by growing consumer interest in preventative beauty and wellness solutions.
The key takeaway? Supplement brands that can innovate at the intersection of women's health, brain health, and beauty are poised to capitalize on some powerful emerging trends. By staying ahead of the curve and delivering science-backed, holistic solutions, they can position themselves as true partners in women's wellness journeys.